PR TALK Madhu Joshi Everyone in the industry knows the 4Ps of marketing— Product, Place, Price & Promotion, stated by marketing guru Philip Kotler. In today’s ever growing scenario, I would like to redefine the Ps of marketing (with due respect to Kotler) and the 4 Ps would be People, People, People and People. People [...]
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Kubra Fatima Ask any Hyderabadi what they love about the City and they will have many things to say — food, greenery and people being the usual suspects. On the contrary, if you ask them what they hate and ‘travelling in an auto’ will be the first response. Even though going around the twin cities [...]
Expecting a Sunday feast, I went to the dining table eagerly looking forward to the best of my mother’s cooking. I lifted the lid on the big casserole and found pulao with corn. I didn’t know what to make of it. I believe my mother makes the best peas pulao. But to have corn replacing [...]
Shraddha Jahagirdar-Saxena Just a few days ago, when Mumbai Indians played the Sunrisers in Mumbai, I found myself standing on Marine Drive, outside ‘D’ road, along with my brother, waiting for our sons to amble out after the match (which to the pride of this city’s dwellers, MI won). It took several moments for the [...]
No one kills the goose that lays the golden egg
There is a ridiculous debate going on after the reports on spot-fixing emerged: should IPL be scrapped? Even if IPL were the first sporting event to be tainted by spot-fixing, it would be senseless to even suggest that it be scrapped. Since that is not the case, talking of scrapping is, pardon the coarse expression, [...]
This must be the greatest moment of crisis that Barack Obama has faced till now in his entire time at the White House. There’s the tax agency scandal, 100 emails regarding the Benghazi attacks have been released and also the scandal of the justice department hacking the phones of reports of the nation’s biggest news [...]
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