Clinical research industry has a huge requirement for qualified manpower.
Any business should stand apart from competitors by doing things better and uniquely without ignoring the value addition it provides to the customer. Anuj Tripathi, a post graduate in biotechnology, saw the business opportunity and started a research training institute in 2009. He observed that short-term courses with industry-oriented syllabus with high teaching standards can bring value addition to the students. His business initiative, Clini India, a training academy for clinical research and management, has seen around 100 per cent growth in revenues year on year and trained over 450 students in different clinical research courses.
Talking about the idea, he says, “The idea was to bring experts from the industry as trainers and to offer short term courses which act as a bridge to step in to the industry after their graduation. The initial investments were very less as we started the training centre at a small rented property. Over time, we have increased the office space in accordance with the number of enrolments.
“Clinical research is an ever growing industry. It is a continuous process and does not get affected with the economic factors like recession. Ever pharmaceutical company should go with the trails before launching their medical devices or drugs. It takes almost 12-15 years in developing a medicine. There is a lot of work during this process that is outsourced to IT majors in the country. These companies take care of functions like clinical data management and pharmacovigilance. With this, there is a need and demand for corporate and management skills for the pharmacy and medical graduates.”
On the growth of business, he says, “Effective marketing also played a crucial role in bringing the students to the institute. There is a need for marketing across the platforms moderately in the growing time. There are students who don’t read a newspaper but active online. Word of mouth is also vital in bringing new enrolments. Quality training also helped us to get enrolments through referrals,” he says.
The business has expanded to other cities through franchisee model. “It helps you to cut down risk and share revenues. By this model, we can concentrate on growth rather than getting too much into internal operations. The company has its network spread across Kolkata, New Delhi and Lucknow. It will soon start its operations in Bangalore and Mumbai. It is also taking clinical trial assignments from the companies, where the team will do various things like medical writing and regulatory submissions.