What’s the one thing you most wish for when you stumble upon a roadblock? A trouble-shooter. That’s exactly what Hersh Haladker did when he launched Instillmotion – he provided solutions to problems that hinder business growth.
When most companies are very particular about hierarchies and management levels for decision making and growth, Instillmotion comes as a breath of fresh air. An innovation consultancy company, Instillmotion has been successful in creating a democratic organisation by valuing each of its employees equally and has also instilled a sense of ownership in every employee. It was founded by Hersh Haladker with a mere Rs.1 lakh seed investment in August 2010. Since then, the company is seeing a 100 per cent growth rate in projects and 200 per cent growth in revenues.
Incidentally, Hersh holds three masters degrees in innovation, design and entrepreneurship from London. However, he returned to the country to start a business of his own and even convinced industry leaders like RA Mashelkar and Vijay Mahajan to come on board. The focus of his business is to come up with a unique approach to solve problems that hinder the growth of businesses. When asked about the importance of advisors for any business, he says, “Many times entrepreneurs get carried away with what they innovate. However, the real value of the product can be judged by an expert who sees the value in terms of customer, client or investor perspective.”
On his contradictive approach, he says, “A consulting firm works in a framework or theories that have been tried and tested in the past. However, innovation or solution for a particular issue may be beyond that. As our team is built with different people from various backgrounds, each of them comes up with their own way of solving the problem. We incorporate various strategic ideas and inputs in offering a solution for the problem.”
Bout wouldn’t having different inputs from each team member may lead to chaos in an organisation? “This fosters ordered chaos and encourages collaboration based on diverse perspectives, varied insights and lateral thinking. There is no wrong or right in solving the problem,” he replies.
“Often when we go to companies to take up issues, they ask us about the industry knowledge or expertise we possess. But we don’t know anything about it and that is our strength as it helps us to have a fresh perspective to solve a particular problem. The lesser the knowledge about the industry, the fresher the perspective,” adds Hersh.
Instillmotion fosters team building by managing high levels of transparency. Every employee knows the revenues and profits of the company. “We discuss and conclude on the price before quoting a figure for a project and at times we share certain amount of profits as incentives. Except, for initial investments of Rs.1 lakh, the company was built on the profits it generated over time. All of us are underpaid but are passionate about building the company,” says one of the employees.
Interestingly, the company does not follow a step-by-step procedure when solving a problem. “Many times a consultancy firm gives a report for solving a problem in the client’s business. Most of the times, we do a pilot on a small scale in the company and get feedback. At times, we make mistakes but make sure that the mistake doesn’t cost the company too much. However, we learn from these failures and strive to solve the client’s problem,” Hersh explains.
The company has national and global brands from diverse industries in its portfolio. Talking about future plans, he says, “We want to do different projects and solve problems that are much harder. Our team at labs is constantly working on different problems and develop business models in the process of solving it. We want to continue to collaborate with different educational institutes and foster innovation by helping students work in areas of their interest.”