Spotted: AISFM at Mumbai Film Mart
Officials from the City-based Annapurna International School for Film+Media and Annapurna Studios interacted with plenty of delegates at the ongoing Mumbai Film Festival about facilities at the studio and the film school. Postnoon gets a low down.
Mumbai Film Mart, a part of the ongoing Mumbai Film Festival, was created last year to build a platform to connect buyers, distributors and studios to explore different business ventures related to film making and distribution. Amongst the various booths set up to interact with delegates, it was a pleasant surprise to see Annapurna Studios reaching out to more people.
For a film school and a leading studio in Hyderabad, the Mumbai Film Mart provides a great platform to reach out to a wider audience. “I must have interacted with at least 100 delegates, mostly independent filmmakers, to show them the facilities that Annapurna Studios has to offer and we also got quite a few inquiries about the film school,” says Sharan, a representative from AISFM as we got talking at the Mumbai Film Mart.
There are plenty of opportunities to explore for both parties. “Most of the people who came here were interested in content selling or buying. Some were also looking for funding their projects,” he says, adding, “a lot of filmmakers wanted to come down to Hyderabad to shoot their films and after they came to know about the film related programmes and facilities at Annapurna Film School, most of the delegates were unhappy that they don’t have such a school in Mumbai. This is a good step forward in our endeavour to reach out to more people.”
Cutting production costs was clearly a priority for filmmakers and the facilities at Annapurna Studios was a big draw for the delegates. “We have tried to convince them to also look at post production in Annapurna Studios. A lot of people tend to ignore the fact that post production and DI is an expensive process,” Sharan adds.
So did they see any new opportunities to explore in future? “Yes. We had several screenwriters-turned-directors who were looking for venture capitalists to fund projects. So far, Annapurna Studios hasn’t gone big on that front, but looking at the kind of response we’ve had, our board will look into this prospect of funding good projects in near future,” Sharan says.
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