What started as a personal aid, has become a business with global presence.
With the growth of the value-added services, many companies have evolved in this ecosystem to enrich user experience for smartphone users, be it typing a text message, writing notes or watching television. KeyPoint Technologies (KPT), founded in 2004, improves text input experience (typing) in smartphones and other devices.
It is rightly said necessity is the mother of invention. When Sanjay Patel’s (founder’s) brother lost his arm, instead of despairing, Patel went about creating a solution to overcome this problem. Little did he know that he would stumble upon “input text solution” and start a company, which today is known as KeyPoint Technologies. The company has grown over time and has international presence and user base. The initiative, launched few years back, today enriches the way users interact with their devices.
“A mobile user today has access to smartphones, tablets and other connected devices with plethora of applications installed. Each application requires an interaction with the user to perform the intended action. We enhance the input experience of users and simplify their interaction with devices and apps,” says Sumit Goswami, CEO.
“Adaptxt, a product from the company, is designed to learn and adapt to the user’s writing style and allows to write more with minimal keystrokes. It provides highly accurate and relevant text prediction, error-correction and auto-correction inputs by combining the best of artificial intelligence and computing technology. It supports 50-plus language add-ons and 35-plus industry specific add-ons, which are free to download from Google Play store.
“The ‘Learn from Socials’ based personalisation feature provides users a hassle-free typing experience. It understands user’s unique writing style from social profiles like Facebook, Twitter as well as their SMS messages and contacts.
“Adaptxt beta version 1.0 for Android tablets allows users to assign a certain text or phrase as a shortcut and enables them to retrieve and text the entire phrase with a simple tap using the ATR shortcuts,” he explains.
The company is enriching the user experience and there by adding value to the products and services of device manufacturers and mobile operators.
“A mobile user today is able to communicate in his native language across smartphone devices. Complex legal jargons or lengthy medical terms are no longer difficult to be typed on a smart device, powered by our legal and healthcare dictionary. We enable operators to enhance their messaging and data revenues by simplifying the way user types their messages on SMS editor, IM apps or work and personal email editor,” he says.
On growing importance of VAS, he says, ”It is a catalyst for telecom revolution and a major source for inclusive growth. The telecom market is no more simply driven by voice and VAS contributes to more than 12 per cent of the overall operator revenues. A proper ecosystem around VAS can help in financial and social inclusion. The telecom ministry, TRAI and trade bodies like CII and FICCI should recognize VAS as an important sector and provide recognition and all possible support for investment and growth.