Rather than giving all the information in a brochure, the QR codes can be used to get more relevant information online.
With the increase in smartphone penetration in the country, the businesses are trying to exploit the smartness of the devices for a range of promotional activities. The QR codes are increasingly used by businesses in various marketing activities.
“They provide a convenient one-step process for directing users to a website, phone number, directions, promotions video or other information. The marketer can set goals for his campaign and design their codes to achieve them,” says Bhaskar Anand, MD and CEO, MavenClickZ
“There are humongous benefits that QR code creates to businesses across the segments. For instance, a consultant’s business card contains a QR code that links to a landing page with enthusiastic client testimonials. This creates confidence among the potential clients about the authenticity of the business or he can have a QR code for VCard to download contact information of the business,” he explains.
“It is also a branding tool for businesses and can be immensely exploited in retail platform. For instance, a company can have an advertisement with QR code in supermarkets. The new product samples can be distributed to the people, who scan QR codes. This helps businesses to reach its target customers rather than spending heavily on various media platforms during their product launch,” says Y Ravindranath, CEO, myvirtualplaza.com
“QR codes are eco-friendly. Businesses can make more efficient use of printed materials and reduce waste. Rather than giving all the information in the brochure by printing more number of pages, the QR codes can be used as extension of brochure to online for more relevant information, thereby reducing the usage of paper,” says Bhaskar
It doesn’t cost anything to generate QR codes. There are many sites online, which produce codes freely. “The QR codes are device independent and one code can be used in range of smart devices. QR codes, as well as the landing pages they link to can be viewed on all smartphones and do not require any customised development for each of the platform. QR codes applications can be downloaded from the application store for a range of smart phone operating systems that include iOS and Google Play store,” he says.
Businesses can also find out the market trends for their products and services with analytics. “Actions triggered via QR Codes can be traced with web analytics or other tools for marketing campaign measurement. The businesses can get information on usage patterns like total number of scans, unique scans, date and time of each scan. Geo-location information of the user can be found for each scan and the devices used in finding the information can also be known to the businesses,” he says.
“It also differentiates businesses from its competitors. Integrating QR Codes is still relatively new in the market, those who are among the first to employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing,” he adds.
- View a mobile website or landing page
- Dial telephone number
- Send text message
- Send email
- View a message or special offer
- Download contact details (VCARD)
- View a Google maps Location
- View a social media Profile
- Demo video
- Link to donations for charity organisations
- Link to menu, reservations and directions for restaurants
- Product manual links to a how-to video with installation and maintenance instructions
- A political candidate posts a QR code that links to an audio file with a message from the candidate
- Attendees can conveniently scan and save the vendor’s information as they pass by at various stalls in exhibitions