A young techie used the internet platform to enter the world of paid resume services and has carved out a niche for himself.
Technologies are changing the dynamics of business. In the new media world, for some businesses, it is ideas that count and not the investments. The businesses also do not need to limit themselves to a specific region but can cater to global customers.
Rajat Vashishta, a software engineer by profession has used the new media platform and started Getsetresumes.com in 2011 with almost negligible investments.
The business has got break even in the second month of operations and is enjoying almost 65-70 per cent margins. Today, the business has customers not only from India but also from many other countries like US, Canada, Australia, Gulf.
Getsetresumes provides writing smart resumes and applications for professionals and students who face difficulty with written English and who lack time. The business services also include LinkedIn profile development and Mock
Talking about the business idea, Rajat said, “It struck while writing a friend’s resume for his job switch. When I looked at purchasing a resume service I found they were too costly.
“So, I thought there was a business proposition available. We went ahead with this idea because we felt that many premier resume services were charging a lot for a not so complicated thing as resume writing. Another motivation was to provide a great service.
“Till today, we haven’t received a below average feedback from any of our clients and more than 30 per cent of our customers come from referrals.”
The business almost started with negligible investments in June 2011. “None, except for hosting fee for our website and the payment gateway setup fee. The entire setup was done in about `10,000-15,000. We designed and developed our website in-house and hence saved a lot there.The website is entirely self-funded up till now,” he said.
Talking about challenges, he said, “The idea itself was difficult to explain. Many people find it odd that we started a Resume writing firm, without touching recruitments. But that was our idea.
“We wanted to stay niche and work on our strengths. The paperwork involved initially to get the payment gateway up was also a big hassle. But, client building remains the biggest challenge. People do not trust a new player when a name as big as Naukri or Monster exists in the market. People call and straightaway ask why they should chose us over any other service, and it becomes hard to convince.”
On taking the business forward, he said, “We are tying up with partner organisations in India and abroad to handle their resume writing work. We are marketing a lot, trying to get more and more foreign clients to take our services. Aging works wonders in Google results and we have aged somewhat in the past one year. So clients can easily find us.”
The business is gaining ground and growing its customer base by 30-40 per cent every month. “A lot of people are looking for quality resumes and we have that quality. The best part is that if you do your job well, clients find you. And that is something which is happening to us right now. So I guess if we continue there are a lot of resumes waiting to be tapped,” he added.