Facebook growth ‘clouded’
WASHINGTON: Facebook’s latest figures showing growth in global users also suggest as many as 83 million may come from dubious sources — duplicate accounts, pages for pets and those designed to send spam.
Facebook members grew to 955 million at the end of the second quarter, but some 8.7 percent may be dodgy, the company said in its quarterly filing with the US Securities and Exchange Commission.
There are “inherent challenges” in measuring usage “despite our efforts to detect and suppress such behavior,” the social network said.It said duplicate accounts—when a same user maintains more than one account — may represent some 4.8 percent of active users.
Another 2.4 per cent may be for a business, group or “non-human entity such as a pet” and 1.5 per cent are likely “undesirable” accounts that use the accounts for spam or other malicious activity.The number of real users is critical for Facebook as it seeks to secure advertising revenues.
Category: Business, Business News
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