The Amsterdam International Fashion Week 2012 is into its 17th edition this year and is showing a lot of promise. Twice a year, Amsterdam International fashion week (AIFW) becomes the center of the Dutch fashion world, with a full schedule of runway shows, trade fairs, presentations and parties. For both the spring / summer and fall / winter seasons, Amsterdam fashion week brings both established and new Dutch fashion talent to the runway. The Amsterdam Fashion Week started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for fashion. The summer edition of the fashion week kicked off with an explosion of flowers, sequins and organza in a catwalk show by designer Claes Iversen and Marga Weimans.