Princess Merida beats up the boys at the box office

“Brave” and its red-tressed heroine Princess Merida had the box office all bowed-up this weekend, posting a $66.7 million debut. “This is Pixar doing what Pixar does,” Disney’s executive vice-president of exhibition Dave Hollis told TheWrap Sunday. “They have created very high expectations and they’ve delivered.” Audiences agreed, giving the movie an “A” CinemaScore. It’s the 13th consecutive No. 1 opening for Pixar, and marks the summer’s second major box-office score for Disney with a film from an in-house studio partner. Marvel’s superhero mashup “The Avengers” posted the biggest box-office bow in U.S. history in May and has gone on to make more than $1.4 billion worldwide



