Launchpad for artists

There is no dearth of artists in the city. What there is a lack of, however, is platforms. A unique initiative called Formations seeks to rectify this

Siddharth TSS

feedback@postnoon.com

Hyderabad churns out many artists associated with many different genres of art, but either due to the lack of amenities or the right contacts they fail to showcase their talent on a defined platform. Giving hope to such people is Formations, a company that is helping such struggling artists. This company is headed by Russel Brown who himself is an avid painter. He works as an Engagement Consultant. His profession is concentrated towards bridging the gap between the two worlds and helping the artists by bring their art to the corporate world which builds the artist’s rapport making his passion a sustainable source of income.

“In today’s corporate world many organisations try to give their employees a break from the dull and boring offices and are trying to liven up their offices. Hotels are always on the lookout for new art pieces for their premises or bands and instrumentalists to play for their events. I see all these venues as a start up point for artists to display their talents and passions,” says Russel.

“For example, if one of my clients is good at a certain skill I talk to the company to see how they can make use of this skill into the betterment of their workplace. I have registered close to 50 artists from various fields ranging from candle-making to string quartets. I talk to the companies and figure out what they desire and accordingly I go through my database and put them through to the organisation. This bridges the gap between artists and corporates and once they earn their recognition they are self-sustainable,” he adds.

Jamien Rao is one of the people who has been assisted by the Formations group. He tells us about the assistance he gained by approaching Russel and his team. “I run a company called JNRO we are into interior decorating and renovations. We also promote lots of freelancers and young professionals towards artsy interior designing. The difference is that we focus more on using everyday articles like used bottles, old vinyl records etc and turn it into a piece of art which increase its value aesthetically.

I didn’t believe in advertising to boost my company I preferred to have it advertised through word-of-mouth. When I approached Formations with my requirements they put my works of art and demonstrative models on their website and contacted a few organisations. Thus helping me increase my clientele and promoting my company,” says Jamien.

Given that not everyone can afford an exclusive art exhibition to display their wares and not every band can open for Metallica in their first try, a few more companies of the same order might make the merger of both the worlds complete, which in turn will be a win-win situation for everyone involved.

Tags: artists, creativity, Formations, painter, Russel Brown

Category: Art & Design