Brahmanandam’s upcoming film Jaffa is making waves on the Internet. Less than two days after the film’s trailer was posted online, it has already been viewed more than three lakh times on various websites and YouTube. Of late, it has become a trend in Tollywood to evaluate the buzz generated by a film based on the number of hits the trailers get on YouTube and Jaffa seems to have clicked quite well with the audience. Vennela Kishore, who’s directing the film, is quite elated with the initial response. Shamdat is the cinematographer, Sunil Kashyap has composed the background score and Praveen is the editor. The film will hit the screens later this year.