At the beginning of a tradition
Infusing new life into the dying art of calligraphy is Parameshwar Raju
The thirty years he spent in advertising, as Art director in agencies like Mudra and Lintas, gave him the time and skill to perfect his art. Today, Parameshwar is at the helm of establishing a tradition he hopes will continue long after him.
At a time when the art of traditional calligraphy is teetering on the brink of extinction, Parmeshwar has perfected the art form to the extent of creating a new and distinguished genre that’s both traditional and contemporary.
With minimalistic style and yet a mesmerising attention to detail, Parmeshwar has mastered the use of the nib to make it dance across the page in rhythmic and symbolic harmony.
Now, he has embarked on a journey to narrate the epic Ramayana through his works. “My aim is to tell the story in its simplest form, bringing out the character of the people through essential strokes. The restrictions of the form is the challenge that attracts me to it.”
Parmeshwar attributes his inspiration to “the grammar of temple architecture, motifs in Indian ceremonial culture and its rich mythology.”
Curator and art historian, Koeli Mukherjee says “Parameshwar’s celebration of iconography, is a revelation of a new conduit, that weave together, memories of viewers from various parts of the country, with a single yarn of the shared tradition. He adds a novel perspective to the existing forms in narrating the epic.”
Having completed his current series, Parmeshwar has his sights set on starting a new narrative on the Puri Jagannath temple.
Category: Art & Design
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