Branded apparel, train- and air-ticketing online sales almost doubled in one year
Online shopping has becoming a mainstream and nationwide phenomenon. E-commerce does not limit itself to major metropolitan but is increasingly gaining popularity in Tier 2 and Tier 3 cities, who contribute almost 41 per cent of overall transactions, said Abhimanyu Lal, head of category management, eBay India.
According to eBay India Census, rural India is contributing nine per cent of the total transactions with consumers and entrepreneurs increasingly taking to ecommerce. There are almost 1,267 rural hubs out of 3,311 total hubs in the country.
The customers are also brand savvy while doing shopping over internet. They are looking at brands like Sony, Nokia, Samsung, Apple and Reebok.
Electronic gadgets continue to rule the online shopper’s wallet. They contribute to 50 per cent of all the purchases, followed by lifestyle category with 45 per cent.
Women shoppers are increasingly addicted to shopping online especially with products like jewellery, watches, fashion and fitness equipment, he said.
However, the expectations of a consumer from e-commerce vary from geographic locations. Consumers from metropolitan cities are looking at convenience followed by deals and variety. But, the consumers from tier 2, tier 3 and tier 4 cities are looking at the availabity of the product along with variety.
Users across the locations are increasingly looking at safety and security before shopping online, he said.
Though e-commerce in India is at a nascent stage, it is evolving rapidly and will cross the organised retail faster than expected.
The recent data released by The Internet and Mobile association of India has showed segments like branded apparel, train ticketing, air ticketing almost doubled in one year. There is also significant growth in jewelry, designer labels, resume uploads, according to the data captured from few websites as part of the research.
There is an exponential growth in domain of e-tailing branded apparels and footwear. The sites in the domain registered 5 million visits in the month of April this year, compared to 2.54 visits in April, 2011.