Technology is becoming cheap and affordable day by day. India is one of the fastest growing markets for technology adoption from smartphone to PC. People’s income is getting doubled every decade enabling them to move into the next income spectrum. Both factors have increased the affordability of the customer in buying a PC.
Today, the PC is hardly a four to eight weeks of income for an average Indian customer. There are about 100 million households in India that have the potential to buy a PC, said B Suryanarayanan, director, sales (South), Intel South Asia.
He said that internet has become the main driver for the growth of PCs. The customers are using PCs mainly for education. The market is set to see more potential in the field with three million graduates coming to the market, who want to update their skills and knowledge. The other factors are productivity, relevance of usage, social engagements like Facebook also pushing the customer to buy PCs.
Not only there is potential market, India also ranked fourth in the world by crossing 100 million internet users. It is one of the biggest internet markets in the world. India will also touch the mark of 45 million social network users this year, he said.
However, there are challenges; the usage of PC is not simple, there is fear of technology among certain sections and age groups. Lack of English knowledge and relevant usage models is also another drawback for the growth of the PC market.
To overcome the challenges, Intel has launched Project Darpan, which is free downloadable software across the platforms. This customised language interface that helps simplify the PC by enabling the consumption of content in the local language as well as put the navigation of the PC at ease. This user interface is currently available in English, Hindi, Telugu, Marathi, Gujarati and Tamil and will be extended to other languages going forward.
Computing is moving beyond the PC into a wide range of smart devices, driven by the Internet and the need and desire to be “always connected.” Consumers ultimately want to have consistency and interoperability across all of their devices, from phone to PC to tablet to TV to gadget, making computing a seamless experience.
5 billion – Number of computing devices
15 billion – Number of computing devices by 2017
Internet usage (world) – 247 billion emails sent in a day
2 billion videos watched in a day
2.5 billion pictures uploaded on Facebook every month
Internet usage (India)
100 million internet users
22 million users accessing social networks (March 2011)
45 million social network users by 2012