Aamir Khan: ‘If the show doesn’t work, i’ll weep’
Aamir Khan admits that his upcoming TV show Satyameva Jayate was an emotional roller coaster and connecting with the people was of utmost importance to him
Bollywood actor Aamir Khan adds yet another feather to his cap by making his entry on the small screen. With a line-up of hit films right from Sarfarosh, Lagaan to memorable ones like Dil Chahta Hai, Rang De Basanti and 3 Idiots, the versatile actor has never failed to impress. Now, he is all geared up to experiment on the small screen with his own TV show, Satymeva Jayate, a compelling narrative of real stories from across India.
The concept was conceived 3-4 years ago. “It all startedwhen I was approached by Uday Shankar, the CEO of STAR India. He wanted me to host a game show but I wasn’t excited about it,” says Aamir. “So I decided onsomething that would help me connect with the masses of India. I lived alone with the concept in my head for 2 years. I wasn’t too sure if it was possible. When we started conceptualising, we weren’t sure if this would work but 6 months later I felt confident about it. Satyameva Jayate is my most ambitious project,” he admits.
“If the show doesn’t work then I am going to weep,”he laughs.
A strategist by nature, Khan’s marketing techniques has no space for loopholes. With not just the big screen being extremely competitive, Bollywood stars with the likes of Shahrukh Khan, Amitabh Bachchan and Salman Khan have all dominated TV space too with reality game shows. Aamir decided toplay it safe and have the programme broadcast in all languages. The USP of the show is that it will be simulcast in eight languages across all key channels of the Star Network in addition to ETV Telugu and Doordarshan.
“India is a country with many languages. I wanted to be ableto reach out to everyone in the country so I thought it was best if we dubbedthe show for a wide group of audience,” he says.
The programme has been scheduled to be telecast from Sunday, May 6 at 11 am. “The reason why I chose the 11am slot is because that is wheneveryone in the family is together. Colleges, schools and offices are all closed on Sundays. So, no one really misses the show. Even if you do, we haverepeats for it,’ he laughs.
To have the show in 8 languages and on Sundays, is it inorder to generate TRP’s? “I don’t understand TRPs. My main aim is to connectwith the people,” he says.
Whether the show will work or not, only time will tell but for now, Aamir decides to remain rather tight-lipped about it. “I don’t want to dilute the show to you. I want you to experience it on your own.”
Category: Arts & Entertainment, Arts & Entertainment News
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d show satyamevajayate will change d mindset of d peoples n they will come to know how they can wash these dirty stigmas from their society