The Avengers might be the event of the year for millions of movie buffs across the world, but in Andhra Pradesh it’s the NTR-starrer Dhammu which is going to dominate the box office this weekend. We find out more on this clash of the titans
NTR starrer Dhammu and The Avengers, two of the most awaited films of the year, are set to clash at the box office this weekend. One film has a gamut of superheroes and mind-blowing action sequences and the other is a one-man army whose sheer presence and raw energy is enough to catch the audience’s attention. Traditionally, Hollywood films have never posed a serious threat to big budget Telugu films; however, what seems to have disappointed a lot of English movie buffs is the low number of shows allotted to The Avengers. For instance, Prasads Multiplex has only four shows of The Avengers and not even one of them is in IMAX, whereas Dhammu has been allowed 19 shows in five screens and an additional five shows in IMAX. In Cinemax, The Avengers got four shows and other multiplexes in the city such as PVR, INOX and BIG Cinemas had not opened the bookings for The Avengers till yesterday.
In Hyderabad alone, Dhammu is releasing in about 69 theatres apart from the multiplexes and it’s all set to take a record opening thanks to the pre-release hype and NTR’s star power. When we asked few people which of the two films are they planning to watch, Dhammu was clearly the favourite for most, although a substantial number of people also chose The Avengers. Sharat Chandra, a CA Student at Sree Medha says, “I would definitely watch Dhammu. I’m a huge fan of NTR , so there’s no doubt that I would watch anything else.” In fact, several people on Twitter and Facebook even mentioned that they were disappointed that Dhammu couldn’t get more shows because The Avengers and Tezz were also slated for release. On the other hand, a lot of people were surprised that The Avengers hasn’t got more shows. “At the end of Iron Man 2, Tony Stark opens a document called Avengers Reunion. Since then I’ve been waiting for Avengers, more than any other film. It’s definitely more realistic when compared to Dhammu. It involves both technology and talent.” says Akshay Neelakantam, a student of SVIT.
Another engineering student, Prashanth Vajjhala says, “ I’ll watch Avengers before because it’s a hollywood flick and that too with a good star cast. And Telugu movies are all almost the same. Plus Dhammu’s trailer shows that the movie has too much violence. There’s not much creativity in these movies.”
For most theatre owners it’s a matter of demand and supply. There’s definitely a lot of buzz surrounding The Avengers, but it certainly is no match to NTR’s star power this weekend.