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Captured for life

Isha Mukoo | February 18, 2012 | 1 Comment

They live with you, they smile with you, they capture your most intimate moments — They are embedded wedding photographers. Here’s a peek into their albums

One of the most eventful occasion apart from the bright and colourful festivals in Indian culture is the great Indian wedding. Beautiful decorations, colourful saris, loud makeup, ghee soaked savouries; these are just half the things that come in mind when thinking of this grand affair. One of the most important person in this whole affair, who makes this wedding memorable literally, is the man behind the lens capturing the pheras or the vidai or the innumerable pictures of bride and groom with family and relatives.

Pictures are one of the most important part of the wedding and we love to cherish the memories of the beautiful days and moments through them. Of late, along with the change in wedding planning, there is a change in the wedding photography as well. The regular traditional photographers have been joined by the new thematic specialised wedding photographers. Bangalore-based Nishant Ratnakar who has been working as an embedded wedding photographer feels people have started warming up to this new thought of photography. “It was not a big market before but from the past five to six years people are slowly opening up to this new form of photography. It’s mainly couples than the parents who like this new way of collecting memories through pre-wedding shoots till the main day,”

he shares, adding, “I meet them before the wedding and know their requirements and how they want it to be. It’s very important for us to strike a rapport with the family and their close ones. To get that unrestricted access to the most delicate moments. One might feel uncomfortable in those intimate moments but we have to break that ice and gel in and become a part of the whole scenario.”

“The regular old photography is also here to stay as it has been an inseparable part of the wedding scenario mainly because parents want them around. So while they do their usual routine pictures, I try to make it a story in my pictures and capture emotions, which show the essence of the whole scene,” says Hyderabad-based wedding photographer, M Aditya Bhardwaj.

Talking about the business part of this passion derived profession, Madhu Reddy, an embedded wedding photographer in Hyderabad, tells us, “It sure has given more credibility and opened up a new market for aspiring photographers who want to take this up as a profession and also for those who keep it as a hobby for financial restraints. It’s a growing business and will go well for a few years till there is stagnation with an overload of photographers and lack of creativity. It’s a lucrative business and Hyderabad has taken pretty well to it and is slowly warming up to the idea.”

They say pictures speak louder than words and our passionate photographers seem to have taken to that and proved it true with their creativity and expertise. We let the pictures do the talking from here on.

Nishant Ratnakar

It was not a big market before, but from the past five to six years people are slowly opening up to this new form of photography. It’s mainly the couples more than the parents who like this new way of collecting memories through pre-wedding shoots till the main day.

M Aditya Bhardwaj

The regular old photography is also here to stay as it has been an inseparable part of the wedding scenario mainly because parents want them around.

Madhu Reddy

It’s a growing business and will do well for a few years until it stagnates with an overload of photographers and lack of creativity. It’s a lucrative business and Hyderabad has taken pretty well to it and is slowly warming up to the idea.

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