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Kalyan Jewellers’ bosses to fly high

Postnoon News | February 4, 2012 | 1 Comment

The top brass of Kalyan Jewellers will henceforth be air-borne to drive the expansion of the jewellery retail chain.

The company has purchased a Phenom 100 aircraft for growing travelling needs of top-level management and directors. The aircraft is the 61st privately-owned jet in India and is the first jet owned by a jewellery retail company.

“The purchase of an aircraft for the company is an innovation. There are no direct flights to most of the towns where we have showrooms and where we are about to open stores. A lot of our time is wasted on transit.

“Even if there are flights, the timings are sometimes unsuitable to match appointments. We feel that our top level management and directors travel reach is expanded and this will help us achieve our growth plans and ensure effective monitoring of showrooms. The aircraft is not a luxury and it is a necessity since it helps us to save valuable time which in fact is money,” said T.S. Kalyanaraman, CMD, Kalyan Jewellers.

The Phenom aircraft is manufactured by Emberar company in Brazil. It is a seven seater Jet, (including 2 pilots) which can fly 3.50 hours continuously without refueling. The cost of the aircraft is around Rs.30 Crore and the approximate fixed yearly cost would be around Rs.2.5 Crores annually. The aircraft can go up to the height of 41 thousand feet in 25 minutes and needs only 4000 feet runway for takeoff and landing. There are more than 250 airports in India in such measurement. The interiors of the aircraft is manufactured by BMW.

To become single largest jewellery group Kalyan Jewellers is all set to cross the milestone turnover of Rs8,500 crore this financial year to emerge as the single largest jewellery group in the country in terms of the retail turnover, surpassing Tanishq and Gitanjali.

The group has 30 retail stores with the maximum number of directly owned retail outlets in this format in the country.

The group is also adding value to the industry by its marketing campaigns. It had spent a year to educate the common people about the importance of buying BIS gold and about to launch new campaign against the mal practices in pricing.

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