Good logos make good products

A logo is an intergral part in the creation of a brand. Marketing a product in every way possible is the mantra and having the right kind of logo is as important as having a good product. We spoke to some brand consultants to find out their picks for the best logos of 2011

A logo creates an identity that is fundamental to build any brand, makes it popular among the target audience. Take for instance Coca-Cola, the world’s most popular soft drink. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. The Coca-Cola logo, like the product itself, is rated among the most recognised logo designs and brands in the world!
Today, we take a look at some of the logos that made an impression this year. Monika Rosario, a brand consultant in an IT firm says, “One of the best designs that I have seen in the recent past is that of Vowels Entertainment Private Limited — a service provider for event management purposes.”

She continues to tell us why she thinks it outstanding, “I loved the idea behind the logo, which is simple, interesting, and easy to relate. Without being too ostentatious, it has a strong recall value and is unique in approach, that perhaps has never been tried before.” She adds, “You can clearly interpret the intention behind the conceptualisation and the drawing does not distract from the overall design.”
Santha John, managing director of JWT Mindset, talks about a logo they created for the tourism department of Egypt. “The vision behind the logo was to build an icon that stands for Egypt, its rich history, heritage, nature and diverse culture. After a lot of brainstorming, the makers went back to a higher form of art — the craft of Arabic calligraphy. An Egyptian calligrapher, used the traditional calligrapher’s instrument, the Qalam, made of dried bamboo.”

 She continues, “The idea was to find a key and that turned out to be a “T” in the end. The symbol represents, “Strength, life, fertility, health and eternity. After that colour had to be added to the logo, to keep it from becoming dry, after trying several colours the colour of Lapis Lazuli, a semi-precious stone that was used in the jewellery of Pharaohs  was finalised— an uncommon blue! The outcome as we see, is the symbol of Egyptian tourism today!”
Ramakanth T, managing director of RBC worldwide, is of the opinion that the redesigned logo of NBC Universal is among the best he has come across of late. It was launched by the international design branding company Landor Associates.

 Ramakanth says, “This logo I feel has the fine qualities of communication, purpose and design prowess. The new logo has done away with the famous NBC peacock and globe iconography from the old version. The new solution is a simple typography, an intelligent clubbing of NBC and Universal brands. They tried to address the continuity with an ‘effortful’ combination of Sans serifs with serif fonts like Copperplate. The new logo even has a purple patch as the background.”

He continues, “The reason why I like such design solutions is that they are visually simple and extremely media friendly . It addresses the present and the future of corporate business strategies. Refreshing and original, it is certainly not a design made for the sake of it.”
Mahendra K. the director of I Brand, loves the new logo of Hero Motocorp formerly known as Hero Honda. He says, “The new logo of the two-wheeler major shows the letter ‘H’ in capital with a neat white background along with ‘Hero’ written beneath in red. The black colour in the logo stands for solidity and exclusivity while the red gives a feeling of energy, passion, and confidence. This symbol of Hero appears in 3D, the logo even has a triangle, trapezoid and a parallelogram in the first letter of its name. The sharp edge of the logo depicts the style, engineering, innovation and connect with the new brand.”
In fact, as an executive from Hero Motocorp explained in an interview to Business Line, ‘The new logo stands for the new face of India and the youthful energy and ‘can do’ spirit. It is in every sense a catapult, which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion.”So take note, your logo is the face of your brand, choose wisely!

Category: Life & Style News