HYDERABAD: The Indian Dental Association (IDA) and Colgate Palmolive (India) Limited recently rolled out their national awareness programme Oral Health Month. Spread over two months, the focus of this programme will be on creating awareness to fight cavities and instil the importance of good oral hygiene across the country. Towards this aim a ‘Adopt a School’ initiative has been kicked off where kids will spread the message in community schools. Actor Shriya Saran attended one such programme at a government school to extend her support to the cause.
Announcing the eighth edition of ‘Oral Health Month’, Rekha Rao, vice president marketing, Colgate India said, “It is our continuous effort to spread awareness around good oral care. Focused initiatives like the ‘Adopt a School’ during our national oral care awareness programme – ‘Oral Health Month’, are an important way to reach children and mothers. With one in every two children in India, suffering from cavities, we are committed to making oral care available to all across the country with a special focus on ‘Zero Cavities’. This year, in association with IDA we will create oral care awareness in approximately 10,000 schools reaching out to 20 lakh school children across India.”
Dr Ashok Dhoble, hon secretary general, Indian Dental Association said, “We are delighted to partner with Colgate in this national awareness programme that has grown phenomenally in the past seven years. In terms of its scale and outreach, ‘Oral Health Month’ is the biggest oral hygiene awareness programme held every year in India. This year we are looking at over 25,000 dentists to support and spread basic oral health education and awareness among the masses, especially in the interior rural areas. OHM, this year, aims at ‘Zero Cavities.’”