Paramount announces new logo

To celebrate its 100th anniversary, Paramount Pictures announced that starting with Mission: Impossible — Ghost Protocol, the studio will unveil its newest logo. It’s a lush, photo-realistic variation of the classic mountain peak that has made up the studio’s logo since it was conceived in 1916. The first logo was created in 1916, and already, the basics have been laid down: A single mountain peak; ‘Paramoun’ in a script-y typeface, with the ‘P’ especially swirly; and everything framed by a semi-circle of five-pointed stars. Curiously, though, there are 24 stars in the previous logo, the current version has 22.



